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15th Annual Global Shopper Study
The World Has Changed—Have Retailers? 
A Decisive Moment in Retail Transformation
Consumers are back in stores, but they have more expectations. Whether adopting self-service technologies, enabling shopping and returns across channels, empowering associates, or improving inventory management to keep items on shelves, today’s retailers need help to provide the modern store customers want.

Read Zebra’s 15th Annual Global Shopper Study to learn why this is a critical moment in retail transformation. 
Key Insights
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of decision-makers agree technology helps associates provide better customer experiences. Which digital innovation are they investing in?¹


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of shoppers report improved satisfaction with associates since the survey began 15 years ago. What else has changed?²


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of shoppers say they are visiting physical stores as often as they did before the pandemic, but they’re bringing new expectations along with them. Read the study to learn more!³

1,2,3  Zebra Technologies commissioned a global research study among shoppers, decision-makers and retail associates to analyze the shopper experience, device and technology usage, delivery and fulfillment both in-store and online. The study included 4,200 respondents across 13 countries in North America, Latin America, Europe and Asia-Pacific. All data was collected and tabulated by Azure Knowledge Corporation.
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