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2020 Shopper StudyConsumer PerspectiveVolume 1
Consumer Perspective
Volume 1
It's all about the experience: retail insights from around the globe
More than 4,800 customers and 1,500 retail professionals were surveyed to help retailers gain a deeper understanding of their shoppers. See what they have to say about the state of the industry, how to deliver a better shopping experience and what to expect in the future.
Meet and exceed your customer's expectations
Today's customer demands a flawless shopping experience in-store and online. Discover how to provide them with access to knowledgeable associates, smooth transactions and lightning-fast order fulfillment.
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Empower associates
73% of associates say they could be more helpful to shoppers if equipped with mobile technology
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Give customers what they want
58% of shoppers say self-checkout provides a better shopping experience
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Look to mobile
83% of decision makers say mobile ordering provides an opportunity to improve the shopping experience