Female receiving a brown box

2021 Shopper Study Volume 1

The Essential Shopper Experience: Safety, speed and convenience

Zebra's Shopper Study report stacked on a table

Shoppers are concerned. Retailers are concerned. Yet the biggest threat to retail isn’t COVID – it’s addressing shoppers’ basic pain points and accelerating investments in the essential technologies that will make an impact. Challenge what you think you know about retail, shoppers, technology and COVID-19 with insights from Zebra’s 13th annual Shopper Vision Study.

Key Highlights Include:

stat 82 percent

of retail executives name Smart Check-Out as one the most important technologies over the next five years


stat 76 percent

of shoppers want to get in and out of stores quickly


stat 73 percent

of shoppers leave stores without a purchase