The 2020 Shopper Study
It's all about the experience: retail insights from around the globe
More than 4,800 customers and 1,500 retail professionals were surveyed to help retailers gain a deeper understanding of their shoppers. See what they have to say about the state of the industry, how to deliver a better shopping experience and what to expect in the future.
Meet and exceed your customer's expectations
Today's customer demands a flawless shopping experience in-store and online. Discover how to provide them with access to knowledgeable associates, smooth transactions and lightning-fast order fulfillment.
73% of associates say they could be more helpful to shoppers if equipped with mobile technology
Give customers what they want
57% of shoppers say self-checkout provides a better shopping experience
Look to mobile
40% of shoppers say that they prefer to make purchases via mobile technology say mobile ordering provides an opportunity to improve the shopping experience