Zebra Technologies to Acquire
Fetch Robotics

Where People and Robots Work in Harmony
for the On-Demand Economy

Zebra's ecosystem of automation solutions helps customers solve challenges of the on-demand economy. Our strategic vision is to have every asset and worker on the edge visible, connected and fully optimized. Fetch’s flexible automation through autonomous mobile robots (AMRs) provides customers with end-to-end picking solutions in fulfillment and distribution centers, just-in-time material delivery solutions in manufacturing facilities, and automation of manual material movement in any facility. The addition of Fetch extends Zebra’s strategic vision into advanced robotics, enabling Zebra to produce market-leading innovations that customers use to increase productivity, reduce costs, and improve safety.

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Accelerating Growth In Intelligent Industrial Automation

Intelligent Industrial Automation will forever change the front line of business. As pressures intensify, more organizations will automate repetitive tasks to make better use of workers for high-value jobs.

Zebra and Fetch Robotics’ vision takes automation to a new level. Their combined power will elevate human and robotic performance by augmenting their capabilities and coordinating their work and movement in real time. Their promise: faster fulfillment, timely replenishment and autonomous movement of material for higher efficiencies, customer satisfaction and ROI.

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Read how the acquisition will transform businesses.

Press Release FAQs

Workers and Robots:

Augmented, Automated, Synchronized

This proposed acquisition is the latest powerful example of Zebra’s ongoing commitment to optimizing your supply chain, from the point of production to the point of consumption. In connecting people and bots with data and technology, we will give you the confident agility to adjust and synchronize workflows in the moment. You will be able to manage dynamically and orchestrate wholistically. That’s the smart way to stay ahead of fluctuating demand, disappearing delivery times and shrinking labor pools.


We aspire to harmonize all your resources to be in step with the on-demand economy.

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Related Resources


Discover More Ways Zebra is Evolving the Supply Chain

Zebra empowers frontline workers at the edge, where work happens, and big gains are made.

See How

Find Out How Fetch is Moving Productivity to Higher Levels

Fetch is the pioneer of on-demand automation, with an extensive portfolio of safe, reliable, versatile autonomous mobile robots.

Learn More